Today we learned how to mock up a book cover for a picture book, a fiction book and a hardback book with flaps. We did this in InDesign and used Photoshop to place the background on to it. This was a lot more technical than I expected, but not as difficult as it looked. This was in practice for one of our assignments where we will have to create a cover design for Just So Stories using different measurements to the ones provided today.
As well as adding a bleed and slug, we also added fold lines, which were 5mm dotted vertical lines where the gutter and spine intersect. This allows the printer to know which areas to fold- pretty clever.
Suzanne Dean is the creative director of Penguin Random House, she decides the look and feel of the book. ‘Her job is to distill the essence of the novel its character narrative and themes into a visual form.’ An interview with her is here.