Setting up guides for different finishes

First of all we though some assignment details of how to print the files. We then shown how to set up foil, spot uv and embossing guides for an image on InDesign. This was useful to know, even in case I decide to add any finishes on my cover design.

We were informed that you you need to make sure the finishes layer is on a separate page when creating a PDF, which can be done by turning off the other layers. The guide is a solid black area on a separate layer that is exactly the same shape as the image underneath it and the visibility of this layer needs to be turned off when saving save as bitmap and tif. It seemed fairly straight-forward to do, I will just have to practice this a bit.

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Genre of the Week- Classic and Series

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For this week’s genre, I chose a book from the Penguin Classics collection. This is because they are renowned for the classics. The titles usually feature an image on a black background, and the title underneath the white strip which reads ‘Penguin Classics’.

As this title is The Koran, the interior layout varies slightly to a fiction book as it has all of the numbers in the left-hand margin. The back of the book is consistent with the front of the book as it has the same colour scheme and the white strip running along the bottom which frames and separates the rest of the information well.

This has been gloss laminated and is a a-format book size.

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Genre of the Week- Historical

The Boy from Treacle Bumstead is an historical memoir set in the 1930’s+. I haven’t really read much historical fiction but the cover of this book stood out to me. I was fond of the blue, scrolled title embossed above the black and while photo of a young boy. It is also framed with a stained effect, giving the reader the illusion that it is old. The interior layout resembles a general fiction book, witht the chapter title and drop caps.

The cover has been printed with matte lamination and was published by Simon and Shuster in 2013, b-format.

Marketing Materials?

AtlantikaI really enjoy all of the creative things Becky shows us, even one’s that aren’t directly related to publishing as it is good to see how other businesses promote their work. For example, this week she showed us images of some chip forks boxed in a three-dimensional trawle by a fishing company called Atlantika (right).

We were shown different marketing materials created from publishers such as Palgrave Macmillan Education and Random House Children’s Publishers. They resembeled the book in some way, whether it was colour scheme or the imagry . We were the given a breif from Palgrave to create a marketing advert, using a specific swatch and icons etc., for a big title from the politics list. My design is below, I decided to keep in simple and well-organised. I also looked at Palgrave’s tumblr page for ideas.  I begun by adding a background that made the book stand out and then added the rest of the text. I changed the colour and weight of the text until I was happy with it and organised the text in the order I thought seemed most appropriate.
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Genre of the Week- Art books

I love this book, it’s so pretty! It was given to me after I finished my internship at a craft magazine publishers.

The book has a wrap around over the paperback and has been printed on a textured paper, which resembles a wood-like texture. The centre is also cut out so that the fox on the front cover can be seen on the front.

The front and back covers are photographs of the artwork you can make in the book and the materials that are required.

There are lots of coloured images and illustrations on the spreads and little keys on folio. There are also step-by-step illustrations which make the text easier to follow.

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This book is square in shape and published by Collins and brown in 2013.

Genre of the Week- Health

This week I chose Simply pilates. Its cover is simple and clear and it has a glossy finish, which is what you would expect from a health book. There is also an accompanying CD in inside cover of the book for those who want to follow along with the exercises. The paper inside is good quality and slightly glossy, with coloured photos and drop caps for the beginning paragraphs.It is also set up in two columns so that the text is easy to read.

This is slightly bigger than a-format and was published by Hinkler books in 2007.

Files for Print

Screen Shot 2016-04-07 at 12.00.19 PMThis week we learnt how to prepare files for printing, which will come in useful for my assignments. To start off with we went through how swatches can be added to Photoshop and InDesign. You are able to get a swatches palette from illustrator, or color.adobe. Note: any extra colours need to be set up as a spot colour. Bitmapping

Colour can also be added to grayscale images. For this we used an image of Shakespeare and changed him into a bitmap image, increasing the resolution to 1200 dpi and then added colour. Endpapers are sometimes set up this way to reduce the costs as it just needs to be printed in one colour.

We also performed a Preflight check on InDesign which is a tool that points out any issues in the document, such as any RGB colour (as it should be CYMK), missing links and the DPI of images. When this is exported into a PDF, press quality needs to selected.

When everything is completed and ready to print it is important to make sure you have in writing that job is signed off and that no further amendments need to be made.